Tuesday, November 12, 1985

Comanche Target Market, Name Origin

The Comanche is aimed at a target market of "light construction, hauling, and farming, as well as pleasure - to transport motorcycles or surfboards, for example".

The name Comanche was chosen from a list of 11 finalists.  It ties in with the name Cherokee, the SUV which the Comanche is based upon.

The target market average annual income of a Comanche owner is $19,000.  This is compared to the normal target market for all Jeeps, 25-49 year old men with an annual income of $32,000.

The Milwaukee Journal - Nov 12, 1985
Page 1, 2

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