The Comanche is aimed at a target market of "light construction, hauling, and farming, as well as pleasure - to transport motorcycles or surfboards, for example".
The name Comanche was chosen from a list of 11 finalists. It ties in with the name Cherokee, the SUV which the Comanche is based upon.
The target market average annual income of a Comanche owner is $19,000. This is compared to the normal target market for all Jeeps, 25-49 year old men with an annual income of $32,000.
The Milwaukee Journal - Nov 12, 1985
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